皇家加勒比游轮船务（中国）有限公司

Great vacations begin with great employees

JOB OPPORTUNITIES

Title : Head of PR & Communication

Launch date : 2019.05.30

Department : Marketing

Salary :

Location : 上海

Recruitment type :

Send to E-mail : hrchina@rcclapac.com

Essential Duties and Responsibilities :

  • Lead overall strategy and planning for annual PR  communications activities to achieve the overall goals,  maintaining No.1 share of voice on national/regional media
  • Lead overall strategy and planning for e-PR communications activities; Develop new EPR opportunities through online media PR exposure, including websites, OTV, APP, social, etc
  • Lead various PR events to support annual PR goal,  including event concept design, event program design, media exposure strategy, on-site rundown control, cross-function coordination, and final ROI analysis
  • Develop new opportunity for partnership opportunities, including industry awards, executive speech opportunity summits, industry event sponsorship, etc
  • Budget control and ROI management
  • Top influencer relationship establish and manage, including publisher/chief editor of industry top media celebrity, social elite, industry experts, top KOL, etc
  • Develop strategic partnership opportunities
  • Cross-function alignment and coordination to ensure efficient PR supports on various business activities including new products, services, trade activities, etc
  • Lead issue/Crisis management, including standard reaction system and process build-up and optimize, top management  training, internal crisis handbook design
  • Lead PR retainer to ensure excellent  contribution in strategy and effective execution on projects and daily tasks to ensure the dominant share of voice of PR exposures
  • Work closely with internal teams like product marketing, brand marketing to conduct internal communications
  • Perform other duties as required.  This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Qualifications:

  • 8-10 years of experience in MNC organization PR team, preferably some experience in reputable PR agency. Travel or Cruise industry preferred.
  • 4 years above people leadership
  • Experience in tourism or hospitality industry is a plus
  • Strong in strategic thinking and planning
  • Good at copy writing, presentation and communications skills
  • Good at conflict management and interpersonal skill
  • Good at agency management
  • Experience in managing multi-media platform to generate publicity, including i-WOM
  • Event management experience
  • Proven successful record in crisis management

Knowledge and Skills:

  • Bachelor degree or above from top journalism or communications program at reputable university
  • Attention-to-detail and ability to juggle multiple responsibilities and be agile to situational changes
  • Innovative & creative with can-do attitude
  • Collaborative and have team spirit
  • Fluent in English

Send to E-mail : hrchina@rcclapac.com