皇家加勒比游轮船务（中国）有限公司

Great vacations begin with great employees

JOB OPPORTUNITIES

Title : Brand Manager/Sr. Brand Manager

Launch date : 2019.07.25

Department : Marketing

Salary :

Location : 上海

Recruitment type :

Send to E-mail : hrchina@rcclapac.com

Essential Duties and Responsibilities :

•  Develop/Fine-tune RCI Brand Architecture & brand proposition by understanding consumer insights and market trends thru quali and quanti data.

• Develop brand guideline and provide build image/guideline training to internal and external partners/cross-departments. Take full lead of reviewing, monitoring and improving, all the communication collateral, media material, signage/poster/digital screen both shore-side (b2b and b2c) and shipboard to keep Brand consistency. 

• Work with Marketing Head, Brand and Creative Head to develop annual MKT strategies and MKT budget.

• Develop annual brand communication campaign big idea, and develop brand assets, such as TVC, KV, creative agency.

• Establish BAL (Brand agency lead) forum to ensure other agencies (media, PR, social) to work together to develop integrated campaign under big idea,  and ensure the integrated plan on brand look and feel

• Set KPI and Measure KPI for  brand integrated campaigns, and propose action plans for improving performance according to challenges, opportunities

• Work with product team to develop New ship strategies, and ensure new ship and new products proposition is in line with brand proposition

• Develop agency management SOP (assessment and appraisal) , hold agencies accountable to deadlines and acting as external brand guardians

Qualifications:

• Bachelors degree above, 10+ years’ solid experience in Brand Management and Brand Activation FMCG experience is preferred

• With at least 3 years team management experience

• With at least 3 years multi-agencies management experience

• With at least 3 years budget management

• With proven successful record in leading and developing integrated brand campaign

• With brand guideline/brand look and feel development experience

• Willing to work under pressure

Knowledge and Skills:

• Strong Strategic thinking and planning

• Strong creative thinking

• Strong presentation skill

• Good at communication and conflict management

• Good at project & time management

• Good people leadership

• Good at agency management and familiar with agency briefing process

• Sensible to business data and good at translating data to business implication

• Strong in understanding consumer insights by quali and quanti data, and can translate consumer insights into business planning

•Has good sense of beauty and brand association, can ensure creative is in line with brand equity

• Fluent in both oral and written English

Send to E-mail : hrchina@rcclapac.com